Once in front of the spotlight as a talented actress and model, today Simer Motiani is the brilliant strategic mind behind one of India’s most dynamic boutique PR consultancies, Stellaratti Brand Consultants. Seamlessly transitioning from the glitzy world of entertainment to the realm of brand storytelling, Simer has built a reputation for crafting compelling narratives that connect, convert, and captivate. Here, in a tête-à-tête, Simer Motiani tells Sumita Chakraborty, Editor-in-chief, TheGlitz, about building Stellaratti Brand Consultants from scratch, breaking the mould, and what it really takes to shine behind the scenes.